理性诉求广告
- 网络Rational Appealing Ads; rational ads
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理性诉求广告
Rational Appealing Ads
...告、公益广告 直接促销广告与品牌形象广告 2.6 理性诉求广告(Rational Appealing Ads) 情感诉求广告(Emotional Appeali…
rational ads
...策略的角度而言,广告基本上可以区分为二大类型,即「理性诉求广告」(rational ads)与「感性诉求广告」(emotional ad…